I’ve been doing SEO for over 10 years. My experience includes working on small sites and sites owned by companies in the Fortune 500. I’ve been the sole person on SEO engagements and have also managed teams of half a dozen SEO specialists. If you like process and structure, no problem — I’ve created these for some of the biggest SEO agencies. If, instead, you just want to get recommendations implemented, that works too. All of my clients have seen year-over-year improvements and none have ever been hit with a Google penalty while under my watch.
Site Audit and Analysis
Need to know how well (or how badly) your site is optimized? A site audit will provide that information. While it won’t provide an overarching strategy, it will highlight the tactics applicable to your type of site which, if corrected, could have a measurable impact on organic search performance.
Small sites: $995; medium sites: $1750; large sites: $3250.
SEO Program Audit
Have you been running an in-house SEO effort for several months and wondering if you’ve been missing something? Have you been using an agency you're not quite confident in? I can take a look at all of the recommendations you’ve received, combine them with a site audit, and give you an evaluation of work to date. You can take my feedback and hide my existence or I can jump on a call with your SEO folks to walk through findings.
Starting at $2500
Competitor Site Audit and Analysis
Keeping an eye on competitors is important. The game of SEO is about outdoing competitors and not trying to trick search engines. Pick your competitors (or ask me to pick them) and then I’ll do an audit of their SEO efforts. Such an analysis will give you a sense of how far behind you are along with a list of tactics you can adopt to close the gap.
Starting at $1500 per site.
CMS Selection Support
It’s an unfortunate fact that SEO relies on changes being made to the site. To simplify such changes, a CMS must have the features necessary to support SEO activities. Otherwise, there will be additional costs and developer time will be needed which invariably means some tasks will never be completed. Let me help you select the best CMS for your business’ needs and for SEO.
Note: If you’re a small business with “typical needs”, strongly consider using WordPress. No need to hire me to tell you that!
Cost: $1500
SEO Vendor Selection Support
There’s no better person to help you select a vendor than a person that has years of experience as a vendor. I can help you narrow down the selection by identifying vendors that will actually provide value for your dollars. I’m familiar with the jargon used to intimidate and the unrealistic promises common among vendors.
Starting at $2500.
On-Going Active SEO
If you've come to the conclusion that you need to more actively optimize your site to stay ahead of competitors, I can help direct your efforts through on-going analysis and reporting.
Starting at $995 per month.
On-Going SEO Performance Monitoring
SEO gains can be made with one-off efforts, but SEO is a never-ending effort since your competitors aren’t likely to stop improving. If you need someone to keep an eye on performance and competitors or to regularly evaluate your site changes, I can take that on.
Starting at $995 per month.
Structured SEO Training
If you have the time and interest to learn how to do search engine optimization (SEO), then the most efficient way to do so is with a structured SEO training program tailored to your business. There's a lot to learn, but even more frustrating for new entrants to the field is all of the useless information one needs to wade through. The SEO training that I can provide will cut through to the core of SEO and help you get up and running fast.
Starting at $1500.
Previous experience from training sessions has shown me that SEO is too broad to cover in a single session. And to be honest, you’re not going to achieve advanced level skills just from a 1-hour training class. What SEO training will provide is a solid base of knowledge that can bring significant increases in web traffic from search results. This training is offered in two sessions: beginner and intermediate. Both sessions include segments tailored to addressing issues with your current website.
Unstructured SEO Training
Want to see how an SEO effort kicks off with analysis and research? This training will do just that. I’ll sit with you and upto 3 others and together we’ll dig into sites of interest to see what is and isn’t working. You’ll watch me as I use a number of tools to bring together an SEO campaign. This sort of training is unstructured so there’s no deliverable for you to walk away with, but you can certainly make all the notes you want during the session.
Starting at $1000.
SEO Analytics Setup and Training
Measuring your site’s performance is critical to assessing ROI with your SEO efforts. It’s also critical component of the feedback loop for determining how to improve the SEO program. I usually recommend Google Analytics regardless of the site or company size. I can help configure Google Analytics so that you’re gathering the data you need. I can also help you select key reports and metrics as well as direct you to the value and meaning of each.
Starting at $995.
How to Get Started
I’ll be honest; I hate sales. You know what you want and you have a budget. I know what I can do and what it’ll cost. Lets skip the dance and get to the point. If we can’t come to an agreement, that’s just business and we can both move on.
If you happen to be new to SEO and don’t know what you want, no worries. A quick discussion should reveal to me what’s the best first step. Typically that’s a site audit possibly with a competitor audit both of which will help establish potential and the level of effort to achieve that potential.
Ready? Let’s go.
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